Reviewed case brief

Colgate Palmolive (India) Ltd. v. Hindustan Lever Ltd.

(1999) 7 SCC 1

(1999) 7 SCC 1 · Supreme Court of India

unfair-trade-practicecomparative-advertisingconsumer-protection
Court
Supreme Court of India
Year
1999
Subjects
Law of Torts
Reviewed
2026-08-02

Rule established

Genuine, substantiated comparative claims constitute permissible competitive marketing; false, misleading, or improperly disparaging claims cross into actionable unfair trade practice.

Facts

    Issues

      Held

        Ratio decidendi

        How to use it in an exam

        Editorial source

        (1999) 7 SCC 1

        Educational summary only. Read the reported judgment or an authorised law report before relying on the case professionally.